Last Updated: 22.02.2025
1. Introduction
1.1. The Service is operated by Proofly ("Company", "we", "us", "our"), a company registered in the United Arab Emirates with company number 10248, and registered office at 3rd Floor, A3 Building, Business Center, PO Box 449648, Dubai, United Arab Emirates.
1.2. These Terms of Use ("Terms") constitute a legally binding agreement between you and the Company regarding your access to and use of the Proofly website (www.proofly.ai) and related services (collectively, the "Service").
1.3. By using the Service, you confirm that you have read, understood, and agree to be bound by these Terms. If you do not agree, you must not use the Service.
2. Changes to Terms
2.1. We may modify these Terms at any time. We will notify you of material changes by posting the updated Terms on our website or through other communication channels.
2.2. Your continued use of the Service after the changes constitutes your acceptance of the modified Terms. If you do not agree with the new Terms, you must stop using the Service.
3. Privacy Policy
Your use of the Service is also governed by our Privacy Policy, which is incorporated into these Terms by reference.
4. Eligibility and Account Registration
4.1. You must be at least 18 years old to access or use the Service. If you are under 18, you may only use the Service under the supervision of a parent or legal guardian who agrees to these Terms.
4.2. To use the Service, you may be required to register for an account. When you register, you agree to provide accurate and complete information about yourself, and to promptly update such information if it changes.
4.3. You are solely responsible for all activity occurring under your account, including any content you post and any actions taken through the use of your login credentials. You shall not allow others to use your account.
4.4. We reserve the right to suspend or terminate your account if you provide inaccurate information, violate these Terms, or engage in any prohibited conduct described herein.
5. Conduct and Usage Restrictions
5.1. You agree not to misuse the Service or assist others in doing so. Examples of misuse include:
accessing or using the Service for any illegal, harmful, fraudulent, infringing or offensive use;
interfering with the proper functioning of the Service;
uploading harmful, fraudulent, infringing or illegal content;
harvesting any data or information from the Service;
imposing an unreasonable load on our infrastructure.
5.2. We reserve the right, but do not assume the obligation, to monitor use of the Service and content provided by users. We may investigate and take appropriate action in our sole discretion against any conduct that violates these Terms, including suspending or terminating your account.
6. User Content
6.1. The Service allows you to upload, transmit, store, or otherwise make available content, which may include photos and videos ("User Content").
6.2. You retain full ownership and responsibility for your User Content. You grant us a non-exclusive, worldwide, royalty-free license to use, copy, and process your User Content for the purpose of providing the Service (i.e., detecting deepfakes).
6.3. You represent and warrant that: (a) you have all necessary rights to grant us the license described above; (b) your User Content does not violate these Terms or any applicable law.
6.4. We have no obligation to screen, monitor, review, or edit any User Content. However, we reserve the right to remove any User Content at any time without notice, including if the Content violates these Terms.
6.5. We do not claim ownership of your User Content and are not responsible for any User Content posted by you or others. You are solely responsible for your User Content and the consequences of posting or publishing it.
7. Service Description
Proofly is an online service that uses AI technology to detect deepfakes in photos and videos. Users can upload their content or provide a link to the content for analysis.
7.1. DEEPFAKE DETECTION LIMITATIONS.
The Service uses AI technology to detect potential deepfakes in photos and videos, but like all AI systems, it has limitations and cannot guarantee 100% accuracy. The Service:
a) May produce false positives (identifying authentic content as deepfakes) or false negatives (failing to identify manipulated content);
b) Operates based on probabilistic analysis and should not be considered as definitive proof of content authenticity or manipulation;
c) May have varying performance depending on video quality, lighting conditions, compression artifacts, and other technical factors;
d) Is continuously evolving and improving, but remains subject to technological limitations inherent to AI detection systems.
7.2. NO RELIANCE.
You acknowledge and agree that you should not rely exclusively on the Service's analysis results for critical decisions. The Company is not responsible for any consequences resulting from decisions made based on the Service's analysis, including but not limited to reputational damage, financial loss, or legal proceedings initiated on the sole basis of the Service's results.
7.3. DISCLAIMER OF DETECTION RESULTS.
The Service is provided as a tool to assist users in identifying potentially manipulated media, but:
a) SHOULD NOT BE USED AS THE SOLE BASIS for important personal, business, legal, or security decisions;
b) DOES NOT PROVIDE LEGALLY ADMISSIBLE EVIDENCE of content authenticity or manipulation without additional verification;
c) SHOULD BE USED IN CONJUNCTION WITH other verification methods and critical analysis;
d) MAY PRODUCE DIFFERENT RESULTS with future updates or improvements to the Service.
7.4. USER RESPONSIBILITY.
You are solely responsible for how you interpret and use the results provided by the Service. When sharing or acting upon these results, you should clearly communicate the limitations of AI-based deepfake detection and not present the Service's analysis as conclusive evidence.
8. Intellectual Property
8.1. The Service and all associated intellectual property rights are owned by us, our licensors and/or affiliates. We reserve all rights not expressly granted in these Terms.
8.2. The trademarks, service marks, designs, and logos of the Company displayed as part of the Service are registered and unregistered marks of the Company.
8.3. Subject to your compliance with these Terms, we grant you a limited, non-exclusive, non-transferable, revocable license to access and use the Service for your personal use.
8.4. You may not use our trademarks or other brand elements without our prior written permission.
8.5. If you believe that your intellectual property rights have been infringed on the Service, please contact us immediately at [email protected] with detailed information about the alleged infringement.
9. Disclaimer of Warranties
THE SERVICE AND ALL MATERIALS, INFORMATION, SOFTWARE, PRODUCTS AND OTHER CONTENT PROVIDED ON OR THROUGH THE SERVICE ARE PROVIDED "AS IS" AND WITHOUT WARRANTIES, REPRESENTATIONS OR CONDITIONS OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.
WE DO NOT GUARANTEE THE ACCURACY, COMPLETENESS OR RELIABILITY OF ANY INFORMATION ON OR PROVIDED THROUGH THE SERVICE.
9.1. Proofly makes no representations or warranties regarding the accuracy or reliability of the Service's deepfake detection capabilities. You understand and agree that:
a) The Service is still evolving and may contain errors, bugs, or inaccuracies;
b) Results may vary between different versions and iterations of the Service;
c) The Company does not warrant that the Service will identify all manipulated content;
d) The Company is not responsible for any content you submit or share through the Service;
e) Once content is analyzed, it may be stored temporarily for service improvement purposes;
f) You should take appropriate precautions when sharing analysis results with third parties.
9.2. IN NO EVENT SHALL THE COMPANY BE LIABLE FOR ANY ERRORS OR INACCURACIES IN THE DETECTION OF DEEPFAKES OR OTHER MANIPULATED CONTENT, REGARDLESS OF THE CAUSE OF SUCH ERRORS OR INACCURACIES.
10. Limitation of Liability
IN NO EVENT SHALL THE COMPANY, ITS DIRECTORS, MEMBERS, EMPLOYEES OR AGENTS BE LIABLE FOR ANY SPECIAL, DIRECT, INDIRECT, INCIDENTAL, PUNITIVE OR CONSEQUENTIAL DAMAGES, OR ANY OTHER DAMAGES OF ANY KIND, INCLUDING BUT NOT LIMITED TO LOSS OF USE, LOSS OF PROFITS OR LOSS OF DATA, WHETHER IN AN ACTION BASED UPON CONTRACT, NEGLIGENCE, TORT (INCLUDING WITHOUT LIMITATION STRICT LIABILITY), OR OTHERWISE, ARISING OUT OF OR IN ANY WAY CONNECTED WITH THE USE OF THE SERVICE OR MATERIALS PROVIDED THEREIN.
10.1. TO THE MAXIMUM EXTENTPERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL THE COMPANY, ITS DIRECTORS,MEMBERS, EMPLOYEES OR AGENTS BE LIABLE FOR ANY SPECIAL, DIRECT, INDIRECT,INCIDENTAL, PUNITIVE OR CONSEQUENTIAL DAMAGES, OR ANY OTHER DAMAGES OF ANYKIND, INCLUDING BUT NOT LIMITED TO LOSS OF USE, LOSS OF PROFITS OR LOSS OFDATA, WHETHER IN AN ACTION BASED UPON CONTRACT, NEGLIGENCE, TORT (INCLUDINGWITHOUT LIMITATION STRICT LIABILITY), OR OTHERWISE, ARISING OUT OF OR IN ANYWAY CONNECTED WITH THE USE OF THE SERVICE OR MATERIALS PROVIDED THEREIN.
10.2. TO THE EXTENT LIABILITYCANNOT BE EXCLUDED UNDER APPLICABLE LAW, OUR MAXIMUM LIABILITY TO YOU FOR ANYDAMAGES ARISING FROM OR RELATING TO THESE TERMS OR THE SERVICE, REGARDLESS OFTHE FORM OF ACTION, SHALL BE LIMITED TO ONE HUNDRED US DOLLARS ($100) OR THEAMOUNT PAID BY YOU FOR THE SERVICE, WHICHEVER IS LESS.
11. Indemnification
You agree to fully indemnify, defend and hold harmless the Company and its officers, directors, employees, agents, affiliates, successors and assigns from and against any liability, losses, damages or expenses (including reasonable attorneys' fees) that they may suffer in connection with any third party claims arising out of or related to any User Content you post, store or otherwise transmit on or through the Service; your use of the Service; your violation of these Terms; or your violation of any rights of another.
12. Termination
12.1. You may terminate your account at any time by contacting us.
12.2. We may terminate or suspend your account and access to the Service immediately and without notice if you violate these Terms or applicable laws.
13. Miscellaneous
13.1. These Terms constitute the entire agreement between you and us.
13.2. If any provision of these Terms is invalid, illegal, or unenforceable, the remaining provisions will continue in full force and effect.
13.3. These Terms will be governed by the laws of the United Arab Emirates.
13.4. DISPUTE RESOLUTION THROUGH MANDATORY ARBITRATION. Any dispute, claim or controversy arising out of or relating to these Terms or the breach, termination, enforcement, interpretation, or validity thereof or the use of the Service (collectively, "Disputes") shall be resolved solely by binding, individual arbitration conducted in Dubai, UAE, and not in a class, representative, or consolidated action or proceeding. The arbitration shall be administered by a recognized arbitration center in Dubai in accordance with its arbitration rules. The arbitration shall be in English, and the decision of the arbitrator shall be final and binding on both parties. You and Proofly each waive the right to a trial by jury or to participate in a class action.13.5. EXCEPTIONS. As limited exceptions to Section
13.4 above: (i) you may seek to resolve a Dispute in small claims court if it qualifies; and (ii) both parties retain the right to seek injunctive or other equitable relief from a court to prevent the infringement or misappropriation of intellectual property rights.
14. Contact Us
If you have any questions about these Terms, please contact us at:
Email: legal@proofly.ai
Address: 3rd Floor, A3 Building, Business Center, PO Box 449648, Dubai, United Arab Emirates