Last Updated: 08.01.2025
1. Introduction
Proofly ("us", "we", or "our") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, disclose, process, and protect information about you when you use our services.
2. Information We Collect
2.1 Information you provide to us:
Registration data (e.g., name, email address)
User Content (photos and videos)
2.2 Information collected automatically:
Device information (e.g., device type, operating system)
App usage data (e.g., time and duration of use)
Cookies and similar tracking technologies
3. How We Use Your Information
We use the collected information to:
Provide and improve the Service
Analyze User Content to detect deepfakes
Communicate with you
Ensure security and prevent fraud
With your consent, send you promotional offers and newsletters
Conduct research and analytics
4. Legal Bases for Processing
We process your data on the following legal grounds:
Provide and improve the Service
Analyze User Content to detect deepfakes
Communicate with you
Ensure security and prevent fraud
With your consent, send you promotional offers and newsletters
Conduct research and analytics
5. How We Share Your Information
We may share your information with:
Service providers who assist us in providing the Service (e.g., cloud storage providers)
Legal and regulatory authorities if required by law
6. Data Security
We implement appropriate technical and organizational measures to protect your data, including data encryption and access controls.
7. Data Retention
We retain your data only for as long as necessary for the purposes described in this policy or as required by law. User Content may be stored for up to 90 days but can be deleted earlier. We do not guarantee the storage of User Content.
8. Your Rights
Depending on your jurisdiction, you may have the following rights:
Right to access your data
Right to rectify inaccurate data
Right to erase data
Right to restrict processing
Right to object to processing
Right to withdraw consent
9. Use of AI and Machine Learning
Proofly uses AI and machine learning technologies to analyze User Content and detect deepfakes. We do not use technologies that involve facial recognition or the processing of biometric data.
10. Children's Privacy
Our Service is not intended for children under the age of 18.
11. Changes to this Privacy Policy
We may update this privacy policy from time to time. We will notify you of any significant changes by posting theupdated policy on our website or through other communication channels.
12. Contact Information
If you have any questions about this privacy policy or our data processing, please contact us at:
Email: legal@proofly.ai
Address: 3rd Floor, A3 Building, Business Center, PO Box 449648, Dubai, United Arab Emirates