Last Updated: 08.01.2025
1. Introduction
Proofly ("us", "we", or "our") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, disclose, process, and protect information about you when you use our services.
2. Information We Collect
2.1 Information you provide to us:
Registration data (e.g., name, email address)
User Content (photos and videos)
2.2 Information collected automatically:
Device information (e.g., device type, operating system)
App usage data (e.g., time and duration of use)
Cookies and similar tracking technologies
3. How We Use Your Information
We use the collected information to:
Provide and improve the Service
Analyze User Content to detect deepfakes
Communicate with you
Ensure security and prevent fraud
With your consent, send you promotional offers and newsletters
Conduct research and analytics
4. Legal Bases for Processing
We process your data on the following legal grounds:
Provide and improve the Service
Analyze User Content to detect deepfakes
Communicate with you
Ensure security and prevent fraud
With your consent, send you promotional offers and newsletters
Conduct research and analytics
5. How We Share Your Information
We may share your information with:
Service providers who assist us in providing the Service, including:
Cloud infrastructure providers (Microsoft Azure, Amazon Web Services, Google Cloud)
Database service providers (Supabase)
Customer relationship management tools (HubSpot)
Email delivery services (Twilio SendGrid)
Website hosting services (Webflow)
Payment processors (Stripe, through our authorized EU partners)
A complete list of our subprocessors, including their locations and data protection frameworks, is available at proofly.ai/legal/subprocessors.
Our authorized partners in the EU for payment processing services
Legal and regulatory authorities if required by law
5A. International Data Transfers
As a company headquartered in the United Arab Emirates with users around the world, we may transfer your personal data to countries other than the one in which you reside. In particular, our service infrastructure and some of our service providers are based in the United States.
5A.1. Data Transfers to the United States
When we transfer personal data from the European Economic Area (EEA), United Kingdom, or Switzerland to the United States, we implement appropriate safeguards to ensure that your data receives an adequate level of protection:
Microsoft Azure: Our API services are hosted on Microsoft Azure. Microsoft Corporation is certified under the EU-US Data Privacy Framework.
Google Services: We use various Google services including analytics and advertising. Google LLC is certified under the EU-US Data Privacy Framework.
Amazon Web Services: We use AWS for certain hosting services. Amazon Web Services is certified under the EU-US Data Privacy Framework.
HubSpot: We use HubSpot for customer relationship management. HubSpot, Inc. is certified under the EU-US Data Privacy Framework.
Supabase: We use Supabase for database services. For transfers to Supabase, we rely on Standard Contractual Clauses approved by the European Commission.
Webflow: Our website is hosted on Webflow. For transfers to Webflow, Inc., we rely on Standard Contractual Clauses approved by the European Commission.
Twilio SendGrid: We use SendGrid for email communications. Twilio SendGrid is certified under the EU-US Data Privacy Framework.
Chrome Extension: Our browser extension, available in the Chrome Web Store, is managed by Google LLC, which is certified under the EU-US Data Privacy Framework.
Stripe: For payment processing, we collaborate with our authorized partners in the EU, who use Stripe as a payment processor. Stripe, Inc. is certified under the EU-US Data Privacy Framework.
5A.2. Payment Processing
Payment information you provide is processed directly by Stripe on behalf of our EU partners and is governed by Stripe's Privacy Policy. This partnership ensures that all payment transactions comply with EU data protection laws and are protected by appropriate safeguards.
5A.3. Our Commitment to Data Protection
For all international transfers of personal data, we implement appropriate technical and organizational measures to ensure that your data is protected in accordance with applicable data protection laws, including but not limited to:
Encryption of personal data in transit and at rest
Access controls and authentication procedures
Regular security assessments and audits
Employee training on data protection and security
5A.4. Your Rights Regarding International Transfers
If you are located in the EEA, UK, or Switzerland, you have the right to obtain information about the safeguards we use for transferring your personal data outside these regions. To request this information, please contact us at legal@proofly.ai.
6. Data Security
We implement appropriate technical and organizational measures to protect your data, including data encryption and access controls.
7. Data Retention
We retain your data only for as long as necessary for the purposes described in this policy or as required by law. User Content may be stored for up to 90 days but can be deleted earlier. We do not guarantee the storage of User Content.
8. Your Rights
Depending on your jurisdiction, you may have the following rights:
Right to access your data
Right to rectify inaccurate data
Right to erase data
Right to restrict processing
Right to object to processing
Right to withdraw consent
9. Use of AI and Machine Learning
Proofly uses AI and machine learning technologies to analyze User Content and detect deepfakes. We do not use technologies that involve facial recognition or the processing of biometric data.
10. Children's Privacy
Our Service is not intended for children under the age of 18.
11. Changes to this Privacy Policy
We may update this privacy policy from time to time. We will notify you of any significant changes by posting theupdated policy on our website or through other communication channels.
12. Contact Information
If you have any questions about this privacy policy or our data processing, please contact us at:
Email: legal@proofly.ai
Address: 3rd Floor, A3 Building, Business Center, PO Box 449648, Dubai, United Arab Emirates