Consent to Personal Data Processing

This Consent to Personal Data Processing applies to the Proofly service (“Service”) operated by Proofly (“Company”, “we”, “us”, “our”), a company registered in the United Arab Emirates with company number 10248, and registered office at 3rd Floor, A3 Building, Business Center, PO Box 449648, Dubai, United Arab Emirates.

The Service includes the Proofly website (www.proofly.ai), and all related services provided by the Company under the Proofly brand.

I hereby give my explicit and voluntary consent to the Company to process my personal data in accordance with the following conditions:

1. Scope of Consent

I agree to the collection, use, storage, and processing of the following categories of my personal data:

  • Email address

  • User Content (photos and videos)

  • Device information

  • Device information

  • App usage data

Use of Artificial Intelligence (AI):

You agree to the use of advanced AI technologies to process your data for the purpose of detecting deepfakes.

Our AI system analyzes the information you provide, including photographs and videos, to detect deepfakes.

We utilize a variety of deep learning models, both pre-trained and custom-designed, to achieve optimal performance.

All data is processed securely, ensuring a high level of anonymity and protection of your personal information.

2. Purposes of Processing

I agree to the processing of my personal data for the following purposes:

  • Providing the Service, including deepfake detection

  • Improving app functionality and user experience

  • Communicating with me

  • Ensuring security and preventing fraud

Ensuring security and preventing fraud

3. Third-Party Data Sharing

I understand that my data may be shared with third parties acting on behalf of the Company, exclusively for the purposes stated above and with appropriate data protection measures in place.

4. International Data Transfers

I agree to the transfer of my data to countries outside my country of residence, including countries outside the European Economic Area, if necessary for service provision.

The Company ensures an adequate level of data protection for such transfers.

5. Duration of Consent

This consent is valid from the moment it is provided until I delete my account or withdraw my consent.

6. Right to Withdraw Consent

You understand that you have the right to withdraw this consent at any time by sending a request to [email protected] or through the appropriate section on the website.

You acknowledge and agree that withdrawing your consent will result in the termination of your access to Proofly services, as your consent forms the legal basis for the processing of your personal data, which is essential for providing these services.

7. My Rights

I understand that I have the following rights regarding my personal data:

  • The right to access my personal data

  • The right to rectify inaccurate personal data

  • The right to erasure ('right to be forgotten')

  • The right to restrict processing

  • The right to data portability

  • The right to object to processing   

I can exercise these rights by contacting [email protected]

8. Data Protection Measures

I understand that the Company implements appropriate technical and organizational measures to protect my personal data, including encryption, access controls, and regular security audits.

9. Updates to this Consent

I understand that the Company may update this consent from time to time.

I will be notified of any material changes and may be required to provide fresh consent to continue using Proofly services.